Independent list · re-checked September 28, 2026 · published by Primortul LLC

B2E Data Marketing

B2E Data Marketing is a data-driven direct marketing firm at 305 E Court Avenue in Des Moines, founded in 2003 and operating as a subsidiary of Affiliates Management Company, the holding company of the Iowa Credit Union League. Its services list predictive lead scoring, intent data, anonymous website visitor identification, identity resolution and IP-targeted display for lead acquisition campaigns, and it partners with Experian and Acxiom for data. The site lists an eight-person team, SOC 2 compliance and three DMA ECHO awards. Nobody pays to be ranked.

Why it’s hereA Des Moines lead-data specialist with more than 20 years of direct-marketing work and three DMA ECHO awards for campaign performance. Number 7 of the lead generation companies in Des Moines.

Who leads itKeith Snow, CEO and Founder.

Work they can showHomesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations.

Estimated cost

Estimated: $3,000–$10,000/mo, typical for Des Moines lead generation retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forInsurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.

b2edata.com ↗Get matched — free, no obligation
Based in
Des Moines, IA
Founded
2003
Team size
1–10 people
Led by
Keith Snow, CEO and Founder
Known for
predictive lead scoring · intent data · anonymous website visitor identification · direct marketing data · IP-targeted display
Best for
Insurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.
Selected work
  • Homesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. source ↗
  • Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations. source ↗
Recognition
Estimated cost

Estimated: $3,000–$10,000/mo, typical for Des Moines lead generation retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Office
305 E Court Avenue · Des Moines, IA · 50309 · 515-282-4933
B2E Data Marketing homepage, captured September 28, 2026
b2edata.com · homepage on September 28, 2026

OwnershipAcquired by Affiliates Management Company effective January 1, 2026; still operates as B2E Data Marketing from Des Moines with founder Keith Snow leading it.

Sources b2edata.com, expertise.com, affiliatesmgt.com, blog.b2edata.com · LinkedIn ↗

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